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Policy terms: Updated September 2026Back to home

Privacy Policy

Merrysmith Editorial Ltd. values your personal privacy and handles user information with care and transparency. This policy outlines how we gather, process, and protect your data when you visit our publication.

Section · 01

Data Controller

The data controller responsible for personal information collected on this website is Merrysmith Editorial Ltd. If you have questions about our data practices or wish to submit a privacy request, you may contact our designated privacy officer via our official contact form or designated editorial email address.

Section · 02

Legal framework

All personal data is managed according to UK GDPR and the Data Protection Act 2018 alongside other applicable regulations in United Kingdom. If this privacy notice conflicts with local law, the statutory legal rules take precedence.

Section · 03

Data Collected

We collect information you provide voluntarily when submitting prank concepts, feedback, or inquiries through our contact forms, including your name and email address. Our infrastructure automatically logs standard technical data, such as your IP address, browser type, referring URL, and page timestamps, alongside aggregated metrics gathered via non-essential analytics cookies.

Section · 04

Purposes and Legal Basis

We process technical data and operational logs on the basis of our legitimate interest in securing our website and analyzing audience readership trends. When you submit feedback or subscribe to updates, we process your contact details on the basis of your explicit consent, which you may retract at any point without affecting earlier lawful processing.

Section · 05

Storage Period

We keep personal details received through contact inquiries only as long as necessary to answer your request and resolve associated follow-up matters, typically no longer than twenty-four months. Routine server logs are rotated and deleted automatically within ninety days, while aggregated analytics datasets that contain no direct identifiers may be retained indefinitely for trend analysis.

Section · 06

Third-Party Services

We engage external technical partners for web hosting, content distribution, security filtering, and anonymous traffic measurement. These third-party vendors process data exclusively on our documented instructions, maintain rigorous confidentiality standards, and are prohibited from utilizing your information for secondary commercial endeavors.

Section · 07

Your Rights

Under applicable data protection frameworks, you have the right to request access to your personal data, rectify inaccurate records, request erasure of your details, and object to or restrict specific processing routines. To exercise any of these statutory rights, please send a message through our contact page, and we will fulfill your request in accordance with statutory deadlines.

Section · 08

Questions about this policy

Reach us by email at [email protected] or dial +44 114 883 6829 throughout Mon-Fri 09:00-18:30, Sat 09:00-14:15. We attend to every inquiry within a single business day.

Merchant
Merrysmith Editorial Ltd.
Registered address
7 Ball Street, Sheffield, S3 8DB, United Kingdom
Email
[email protected]
Phone
+44 114 883 6829
Working hours
Mon-Fri 09:00-18:30, Sat 09:00-14:15
Registration
Company No. 12794170